March, 2012 Archives

Moment Junkie, one year in.

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March 13th, 2012 Permalink

[This post started as a draft a few weeks ago, but sat around a while. Today seems like a good day to revive it, considering the work that went into Moment Junkie today, March 13, 2012.]

It’s been a year and a month since Moment Junkie launched. It started in November 2010 as an idea bounced around in the best photographer community I’ve yet seen, SWPB (now-named Succeeding as a Wedding Photography Business) on Flickr. Erin Lassahn, Alex Blackwelder, Kyle Hepp, and Ryan Brenizer were key in crystallizing the idea. Wedding blogs and wedding photography blogs have a great and vast audience, but they were about planning a wedding and the details. But couples and their photographers alike care also about the human element to the day and celebration. Does it matter that your chairs were silver or that your napkins were origami animals? (Okay, yes, somewhat.) But what matters more is that two people are starting off on an incredible journey and decided to bring along their friends and family to share in the celebration. Where was a blog to focus on that part of wedding photography?

My contribution to the discussion was “Is registered?” And so it was. (After a bit of domain name brainstorming anyway, which is rather amusing after the fact.)

Moment Junkie launched last February and has taken off beyond expectations. Two months in, last April, Kyle and Ryan asked me to help out with social media presence. Man the Twitter and Facebook accounts, I was told. No problem, I thought. My role started with that, basic administration, and technical fixes. I’d leave the submissions unread in the inbox. “Who am I to be curating?” I thought. Eventually I started opening them and marking them as unread, as if I were a kid sneaking a peak at presents squirreled away in a closet.

You know how some jobs have “other duties as required” at the end? This expanded really fast. Today I wrote a few longer emails as Moment Junkie. Part of this is because Kyle is out of country and Ryan is teaching a workshop. Blogger Dooce noticed us and sent us a crapton of traffic, followed by Design Mom. We’ve been getting attention and traffic and it’s been growing.

All this time, still not monetized. Where do we go from here?